Drivers headed for Santa Cruz on hot weekends could one day pay to use two southbound on-ramps in Los Gatos, if an idea floated by Mayor Rob Moore moves forward.
In a column published this week in the Los Gatan, Moore said he wants to pilot congestion pricing on the South Santa Cruz Avenue and Highway 9 on-ramps, the two routes he says drivers use to leave Highway 17 and shortcut through local streets.
Charges would apply only during peak beach traffic, with prices rising as demand grows, so there would be no reason to exit the freeway, he wrote. Because it would be a pilot, he added, the town could end it if people find the charges worse than the congestion.
The column does not say when, or whether, the proposal will come before the Town Council.
The problem he describes
Moore wrote that beach traffic hits Los Gatos on 12 to 24 hot weekend days a year. He cited VTA data showing that at peak weekend hours roughly a quarter of Highway 17 drivers, 24%, leave the freeway for town streets, many of them routed by navigation apps.
Past attempts include shutting South Santa Cruz Avenue near Wood Road, a trial of one-way downtown streets, turn limits in the Almond Grove neighborhood and talks with navigation companies; he said those efforts helped only a little or pushed traffic into other neighborhoods.