Levi's Stadium in Santa Clara hosted six World Cup matches, attracting a total of 411,345 attendees. However, the excitement extended beyond the stadium, with San Pedro Square, located about six miles away, hosting watch parties that drew nearly double the number of visitors compared to the matches themselves.
Preliminary estimates from organizers suggested around 350,000 visits to San Pedro Square and downtown San Jose. By July 15, data indicated that the area recorded over 900,000 visits, reflecting the event's popularity.
David Mulvehill, owner of O'Flaherty's in San Pedro Square, likened the atmosphere to "St. Patrick's Day for 20 days in a row." His establishment was among several bars and restaurants that participated in the watch parties, contributing to a vibrant local scene.
According to a report by Placer.ai, bars in San Jose and San Francisco experienced a 15.6% increase in weekly visits during the World Cup. This analysis revealed that the Bay Area had the second-highest increase in traffic among all host cities in the country compared to the same period in 2025.
In San Francisco, the Crossing at East Cut saw approximately 8,000 attendees for the final match, marking their largest event to date. Andrew Robinson, the executive director, noted that this event surpassed previous gatherings, including those for Warriors games and the Super Bowl. Bars and food trucks at the Crossing reported over a 300% increase in business during June, with similar trends anticipated for July.